What is the history of the company and management?
How does the company makes money?
Is the company profitable?
Are the company’s terms of trade favorable?
What are the company's cost and margin structure?
What is the return history of the company?
What is the competitive landscape?
Does the company enjoy an Economic Moat?
What is the company's growth plan?
Is the management high on Integrity & transparency?
Is valuation reasonable?
Is there enough Margin of Safety?
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